Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

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  • Avg. Customer Rating: 2 Stars
 

Product Details

Editorial Reviews

Product Description: Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

Customer Reviews

 
Project 2000-Big Letdown
Reviewer: James Parker , Date of review: March 04, 2010
RAvg. Customer Rating: 1 Star
I had expected a history of Olds, with some insight into the growth and development of the brand, and the people and decisions that once made Olds great. And then some detail on the gradual decline, and the work of John Rock to save the division at the end. What this is, is a sad tale of one man's loss of his business, and his wife. While that is certainly a bad thing, the actual book portion of this is only 39 pages, and the remainder (the appendix) is all poorly copied letters and court transcipts from Mr. Horvath's litigation. I feel badly for the man, but the book has nothing at all to do with the rise or fall of Oldsmobile.
Rise and Fall of Oldsmobile, or one man?
Reviewer: B. A. Martin (Grand Rapids, MI), Date of review: February 05, 2009
RAvg. Customer Rating: 1 Star
This book was a serious let-down. I'm something of an amateur Olds historian, and I was hoping to find some new, useful information in this book. Unfortunately, it was void of corporate-level content, and was instead a redundant, dull documentary of one Florida dealership. I truly feel for this man and his terrible experiences, but this is not what I was led to beleive the book was about. I couldn't even finish it, as I could not tolerate reading through whole sections of 10% new, 90% repeated information. FYI, if you want technical information about Oldsmobile and Oldsmobiles in general, [...] is a great place to start.
Good Read,Would have been nice to see pics...Sad Story.
Reviewer: Jose Lopez (Miami,Florida USA), Date of review: June 04, 2008
Avg. Customer Rating: 3 Stars

1 of 1 people found the following review helpful:

I brought this book here on Amazon.Com, Sad What Happen To the Author, And To His Dealer, Sad What happen To Oldsmobile. I wish the book would have had pictures of the old days of Cooper Olds in Coral Gables,Florida(Miami), Book is Okay, Filled with Lots of Legal Mumbo Jumbo, And How Maroone Screwed over said Dealer, And Basically Are A Monopoly Now.If you Plan to buy at One Of these "Auto Malls" you should consider this book, If you also want to know about A Particular experience of a Dealer, I recommend it.
Project 2000: The Rise and Fall of Oldsmobile Division of General Motors
Reviewer: M. Rogers , Date of review: August 08, 2007
Avg. Customer Rating: 3 Stars

4 of 4 people found the following review helpful:

A very interesting personal story about a the life of a man whose success grew to be an OLDSMOBILE deal/manager (owner) in the Coral Gables, Florida area.

The dealings of what GM did to ultimately destroy the Oldsmobile name through this one example are shameful.
The title of this book is misleading....
Reviewer: W. Ceasar (Lansing, Michigan), Date of review: April 09, 2007
RAvg. Customer Rating: 1 Star

2 of 2 people found the following review helpful:

If you read Karl D. Spence's review of this book, he hits the nail on the head. This book is nothing about the demise of Oldsmobile but rather about a large corporation trying and successfully destroying a dealership.
It is a boring book to read, half of the book is about court documents. If you want to know more about the demise of Oldsmobile, go to the internet and do some searching. There you will find opinions and information on a very complex disposal of a great automobile company in Lansing, Michigan.